EJC Has a New Look!

Greetings Eastside Jewish community!

In the past few weeks, we’ve had a round of meetings with many of Portland’s Jewish institutions to discuss potential needs, wishes, and dreams for the future EJC space. These discussions have been positive, hopeful, and exciting, representing the breadth of present and future eastside Jewish life! In the coming weeks, we will compile this information, which will inform the space planning process.

Eastside Jewish Commons Unveils Its New Logo!

We are excited to unveil the new logo for Eastside Jewish Commons, with the accompanying tagline, “A new vision for community space”. This new brand can now be seen on our website and Facebook page, and you’ll start to see it in all of our communications going forward.

As you can see, we’ve selected the Hamsa as our primary symbol. The Hamsa – an open hand – is an image recognized and used widely, especially in the middle east. It has many meanings and we embrace all of them. You will also note the dove, a symbol of peace.

This new logo moves us one step closer to establishing the Eastside Jewish Commons as a recognized independent organization dedicated to advancing Jewish community life in Portland.

Let us know what you think of our new look, and read below to learn about the exercises we went through to arrive at this new brand.

Behind-the-Scenes of the New Logo

As part of our process for arriving at this new look, our team went through a few branding exercises that we want to share with you. We think you’ll find these results interesting, and we hope you’ll share with us what your answers are to these questions!

What are the Top 36 Words you would use to describe Eastside Jewish Commons?

Community
Innovative
Welcoming
Safe
Visionary
Unifying
Joyful
Lively
Fun
Family-friendly
Elder-friendly
Logical
Uplifting/Uplifted
Multi-generational
Cool
Inclusive
Collaborative
Progressive
Home
Exciting
Inviting
Child-friendly
Humming
Jewish
Energetic
Diverse
Bright
Celebration
Hub
High quality
Grounded
Solid
Accessible
“Well run”
Artistic
Authentic

Now narrow these words down to 10. What are your Top 10 Words?

Collaborative
Diverse
Inviting
Accessible
Joyful
Unifying
High quality
Hub
Jewish
Exciting

Now we want to hear from you:

What are your top words to describe the Eastside Jewish Commons? Let us know by sending us an email at pdxejc@gmail.com or commenting on our Facebook page.